Breast Cancer Awareness Month and Social Responsibility
Hi Y'all! How are we doing this month? As you may know, October is Breast Cancer Awareness Month, a global campaign dedicated to raising awareness about the disease and fundraising for patients and research. This initiative brings together the medical field, governments, civil society, and private companies. We often refer to this time as "Pink October" (or "Octobre Rose" in French). The iconic pink ribbon, which has become the symbol of this movement, was introduced by Self magazine in 1992, emphasizing the importance of breast cancer awareness. Since then, pink has been the colour that represents this vital cause. Though the movement began in the U.S. in the 1980s, it has gained traction worldwide, including here in Senegal, where we also raise awareness in vibrant and impactful ways. For those unfamiliar with breast cancer, it’s a disease where abnormal breast cells grow uncontrollably, forming tumours that can spread to other parts of the body if untreated,